News & Views
Please explore these pages for home improvement news and views related to sales and marketing. We’re passionate about excellence in home improvements and welcome submissions from companies who serve the industry. You are also welcome to use our articles and link back to us.
You can't assume that because you have a website, that it will be seen. 'Build it and they will come' was a great theme for a film but it doesn't work for business. Website promotion is not as difficult as it first might seem and unlike ads, SEO has long lasting...
Aligning your brand and your offers with your target market ensures more consistent success. When you understand the importance of knowing your target market, you can align your business with the ideals of the customer. In the home improvement business, the type of...
Despite it being a common problem, lack of writing skills is still a sensitive subject. Regardless, I want to bring it into the open because I can't help anyone if I don't. There is some sensitivity around this issue, particularly in the home improvement industry so I...
Can Existing Resources be Used to Better Effect to Increase Profit? It's a continual battle in business to generate new enquiries and keep the money coming in. It's particularly difficult in home improvement businesses because the nature of it means there is little...
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Join us in the fight against big company marketing based on artificial discounts. We’ve created the HISA Directory to help businesses with their visibility and to protect and educate consumers. We need a lot of ‘Davids’ to fight the Goliaths.
Sales and marketing training designed for home improvement businesses.
SEO and social media for small business require more than posting occasionally if you want to generate results. You need consistency with action and presence. It’s not easy for a busy business owner without a large marketing budget or the time to spare.
We offer several options which include helping you with all or part of your marketing. We also train business owners to take control of their own marketing. If you don’t have time to do it yourself, consider training an employee or partner to help you.
Our training is designed for home improvement businesses and includes consumer psychology specifically related to the way that homeowners buy.